筑牢全民反诈防线，招联携手深圳U站开展“钱袋子守护行动”

Core Viewpoint - The article highlights a fraud prevention event organized by Zhaolian Consumer Finance Co., Ltd. in collaboration with Shenzhen Central Book City, aimed at educating the public on various types of fraud and enhancing financial security for families [1][10]. Group 1: Event Overview - The event titled "Protect Your Wallet, Safeguard Your Happy Home" took place on January 4, featuring immersive explanations and interactive Q&A sessions to deliver practical anti-fraud knowledge to citizens [1]. - Zhaolian set up promotional booths in high-traffic areas of the book city, distributing anti-fraud brochures covering common scams such as telecom fraud, pension fraud, and fake investment schemes [4][10]. Group 2: Engagement and Participation - An interactive Q&A segment was included to increase engagement, where participants answered questions based on real cases, with correct answers rewarded with customized souvenirs [7]. - The event encouraged attendees to follow Zhaolian's anti-fraud WeChat account, promoting a culture of learning and sharing anti-fraud knowledge among families [7]. Group 3: Impact and Outreach - The event successfully distributed over 300 promotional materials and addressed inquiries from more than 200 citizens, reaching a diverse audience from young students to retirees [10]. - Zhaolian has been recognized for its efforts in consumer financial education, having reached nearly 300 million consumers through various initiatives and receiving accolades for its contributions to enhancing financial literacy [11]. Group 4: Future Commitment - Zhaolian aims to continue its commitment to social responsibility by expanding its anti-fraud initiatives and collaborating with more public welfare organizations to innovate outreach methods [11].