英德红茶×喜茶港澳上新!全球喜粉纷纷打卡,“什么时候轮到我们”?
Nan Fang Nong Cun Bao·2026-01-09 12:03

Core Viewpoint - The collaboration between Yingde Black Tea and Heytea has led to the launch of new products that are gaining popularity globally, showcasing the brand's strong market presence and innovative potential in the beverage industry [9][31][40]. Group 1: Product Launch and Popularity - Heytea has introduced two new limited products in Hong Kong and Macau: "Salty Cheese Yinghong" and "Yinghong Milk Tea," which are receiving positive feedback from consumers [9][10]. - The new products are being celebrated on social media platforms, with users in various regions, including Sydney and Seoul, sharing their experiences and referring to the drinks as "summer saviors" and "afternoon essentials" [18][19][20]. Group 2: Brand Collaboration and Market Impact - This marks the third collaboration between Heytea and Yingde Black Tea, with previous launches achieving significant sales records, such as 1,500 cups sold in a single store in one day and 800,000 cups sold on the first day of a previous product launch [32][36]. - The brand value of Yingde Black Tea has reached 5.178 billion yuan, ranking first among regional public brands in the black tea category in China [39]. - The total industrial output value of Yingde Black Tea has surpassed 10.2 billion yuan, contributing to employment for 155,000 people [41]. Group 3: Cultural and Market Transformation - Yingde Black Tea has successfully transformed from a traditional product into a contemporary cultural symbol, connecting historical significance with modern trends [42][44]. - The brand is not only a product but also a cultural IP that represents Chinese tea culture in a modern context, appealing to global consumers [43][44].

英德红茶×喜茶港澳上新!全球喜粉纷纷打卡,“什么时候轮到我们”? - Reportify