“白玉琮杯”第十二届优秀公共关系案例发布大会在沪举行

Group 1 - The "Baiyu Cong Cup" (Shanghai) 12th Excellent Public Relations Case Release Conference was held on January 9, with nearly 300 attendees from various sectors, marking a significant event in the public relations field [2] - The event received a record 212 case submissions, with 183 cases entering the review process and 176 cases being published and showcased, setting a new historical high for the event [2] - This year's event coincides with the 40th anniversary of the Shanghai Public Relations Association and expands the case collection scope to the entire Yangtze River Delta region, promoting regional collaboration [2] Group 2 - The naming of the event as "Baiyu Cong" symbolizes the qualities of excellent public relations cases, reflecting the cultural heritage of the Yangtze River Delta and enhancing the brand recognition of the event [3] - Ten outstanding cases were specially recommended by the organizing committee, highlighting new explorations and practices in public relations that support national strategies and promote high-quality economic and social development [3] Group 3 - The Shanghai Public Relations Association aims to deepen the localization of public relations through various brand activities, including international forums and support for professional talent development [4][5] - The association's initiatives focus on serving national strategies, economic and social development, and member services, indicating a commitment to advancing the public relations field in Shanghai [5]