从哈尔滨冰博会看冰雪装备新趋势

Core Insights - The first Harbin International Ice and Snow Economy Expo concluded, attracting over 300 enterprises from more than 20 countries and regions, showcasing advancements in ice and snow technology and products [1][3]. Industry Developments - The expo highlighted China's goal to engage 300 million people in ice and snow sports, reflecting a shift from cultural tourism consumption to manufacturing strength [1]. - The event featured innovative products such as a color-changing ski goggle developed by a team from Harbin Institute of Technology, showcasing advancements in low-temperature materials [3]. - A total of 80 ice and snow technology transformation achievements were presented by 29 local universities and research institutions, indicating strong academic and industrial collaboration [3]. Market Trends - The Chinese ice and snow economy is projected to reach a total scale of 1.5 trillion yuan by 2030, with local governments actively promoting specialized industrial chains and clusters [5]. - Participation in ice and snow sports reached 264 million people, with over 385 million engaging in ice and snow leisure tourism, demonstrating a solid grassroots foundation for the industry [7]. Domestic Brand Growth - The expo showcased a variety of domestic ice and snow equipment, including carbon fiber ski helmets and snow removal machines, indicating a rise in local manufacturing capabilities [7]. - Companies are leveraging aerospace materials for product development, enhancing the performance and safety of ice and snow gear [7]. International Collaboration - Chinese ice and snow technology is beginning to be exported, with companies like Ma Die Er Group and Hai Rui Ice and Snow exporting technologies to countries like Kazakhstan and Saudi Arabia [8]. - Foreign enterprises are shifting from merely selling products in China to establishing R&D and production facilities within the country, indicating a strategic pivot towards local market integration [9]. Future Outlook - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are seen as pivotal moments for the growth of China's ice and snow equipment manufacturing industry [9]. - The continuous improvement of the modern ice and snow industry system positions China as a potential global innovation center and collaboration hub in the ice and snow sector [9].