Xin Lang Cai Jing·2026-01-09 12:32Group 1: Product Information - The product in question is a men's business series down jacket from Bosideng, featuring a fill power exceeding 700, removable inner lining, and a down content of 90% [1] - The original price of the jacket is 2299 yuan, with a discounted price of 1999 yuan, and over 2000 units have been sold [1] - The down filling varies by size, with 86 grams for size 175 and 91 grams for size 180 [1] Group 2: Brand and Market Position - Bosideng is a leading domestic brand in the down jacket industry, established in 1976, focusing on research, design, and production of down jackets [2] - The company reported a revenue of 8.93 billion yuan for the first half of the 2025/26 fiscal year, a year-on-year increase of 1.4%, with a net profit of 1.19 billion yuan, up 5.3% [2] - The gross margin remained stable at 50%, with a slight increase of 0.1 percentage points, and the operating margin improved by 0.3 percentage points to 17% [2] Group 3: Business Performance - Bosideng's down jacket business generated approximately 6.568 billion yuan in revenue, accounting for 73.6% of total revenue, which is an increase of 8.3% year-on-year [2] - The main brand revenue reached about 5.72 billion yuan, also reflecting an 8.3% year-on-year growth [2] - The number of regular retail outlets for the group reached 3558, with a net increase of 88 outlets compared to the end of the previous fiscal year [2] Group 4: Stock Market Performance - Since mid to late November 2025, Bosideng's stock price has been on a downward trend, closing at 4.47 HKD per share on January 9, down over 13% from 5.20 HKD per share on November 21 [3] - The latest market capitalization of Bosideng is 52.185 billion HKD [3]