Nan Fang Du Shi Bao·2026-01-09 12:32Core Insights - The report highlights the significant role of ordinary users in creating content on the Kuaishou platform, with over 38.81 million user-generated hot videos created throughout the year [2] - Kuaishou's algorithm promotes inclusivity, allowing diverse expressions to be recognized and valued, which enhances user engagement and community building [9][12] - The platform's focus on real-life experiences and practical content resonates with users, as seen in various events and user interactions that foster a sense of community [10][12] User Engagement and Content Creation - Kuaishou's user base actively engages with trending topics, with 260 million daily active users and an average of 110 million daily views on hot lists [2] - The platform has successfully integrated user-generated content with significant events, such as the "Sichuan Super League" and the "Kashgar Cup," leading to high interaction rates and ticket sales [9] - Creators are inspired by the platform's emphasis on genuine content, leading to innovative collaborations and events that attract substantial viewer engagement [10][12] Community and Emotional Connection - The sense of belonging among users and creators is emphasized, with Kuaishou fostering a community where ordinary people can connect and share experiences [12] - The platform's self-produced events, such as the "Kuaishou Dragon Boat Season" and "Kuaishou Super Summer Evening," have garnered high interaction rates, showcasing the power of community-driven content [12][13] - Kuaishou's approach to celebrating traditional festivals and creating personalized experiences has become a user habit, enhancing emotional connections and community participation [12][13] Trends and Future Directions - The rise of AI-generated characters, like "Pig Girl," reflects the platform's ability to tap into youth culture and trends, creating relatable content that resonates with younger audiences [8] - Kuaishou's commitment to empowering ordinary users and respecting their expressions is seen as a key competitive advantage in the evolving content landscape [13] - The report suggests that the future of content creation on Kuaishou will continue to focus on human-centric approaches, fostering genuine connections and emotional engagement [13]