抖音第二总部落地深圳南山，支付业务受关注

Core Insights - Shenzhen has announced the first batch of key projects for 2026, including 222 projects with a total investment of approximately 157.34 billion yuan, highlighting the "pan-video technology R&D headquarters" as the second headquarters for Douyin [1] - The project aims to create a "pan-video R&D industrial cluster and new business headquarters" to support the R&D iterations of core products like Douyin and Toutiao, while also incorporating new business areas such as payment systems [1] - Douyin's payment service has seen a significant capital increase from 150 million yuan to 3.15 billion yuan, indicating a strategic focus on enhancing transaction and funding capabilities to support e-commerce and local life services [1] Company Developments - Douyin Group's first self-built regional headquarters, the Douyin Group Qianhai Center, was officially launched in July 2025, focusing on business management and technology R&D in the Greater Bay Area [2] - The South Mountain area of Shenzhen is noted for its strong R&D investment, AI and robotics industry clusters, and high density of tech companies and talent, providing a conducive environment for Douyin's core product iterations and new business capabilities [2] - Douyin has evolved into a comprehensive commercial entity integrating content, e-commerce, local life services, and payment solutions, with daily active users stabilizing around 800 million [2] Market Valuation - Douyin Group's valuation continues to attract attention, with a recent transaction by Today Capital valuing the company at approximately 480 billion USD, while other estimates range from 350 billion to 370 billion USD [3] - Douyin has been recognized as the highest-valued unicorn globally, with a valuation of 300 billion USD according to a report by Great Wall Strategic Consulting [3] - The establishment of Douyin's second headquarters in Shenzhen, along with increased investment in payment systems and the launch of AI and SaaS platforms, is expected to enhance its R&D capabilities and new business incubation, positively impacting the digital economy [3]