广电总局：抵制儿童类微短剧“成人化”“工具化”“娱乐化”倾向

Core Viewpoint - The National Radio and Television Administration (NRTA) has issued its first management notice for 2026, emphasizing the need to protect children's content from adult themes and commercialization, particularly in the context of the rapid growth of micro-short dramas targeting children [4][5]. Group 1: Creative Guidelines - The management notice stresses the importance of respecting children's developmental stages and ensuring that content aligns with their cognitive abilities and moral standards [2][3]. - It aims to counteract the trend of "adultification" in children's programming, prohibiting the portrayal of complex adult themes and negative character traits in children's narratives [2][3]. - The notice establishes clear ethical boundaries for content creation, emphasizing that children's programming should serve as a nurturing medium for their spiritual growth [2][3][9]. Group 2: Rights Protection - The notice highlights the need to safeguard children's rights, mandating that consent from legal guardians is obtained before involving children in micro-short dramas [6][7]. - It prohibits the exploitation of child actors for commercial gain, ensuring that their participation does not compromise their well-being or education [6][7]. - The management notice aims to correct the current trend of using children as tools for profit, advocating for a protective environment that prioritizes their health and development [6][7][8]. Group 3: Quality Control and Value Guidance - The management notice calls for strict oversight and quality control in children's micro-short dramas, promoting content that is educational and aligned with national values [8][10]. - It encourages creators to produce works that reflect the realities of children's lives while instilling patriotism and moral values [9][10]. - The notice aims to prevent the production of low-quality, superficial content that lacks logical coherence and fails to resonate with children's understanding [10][11]. Group 4: Industry Responsibility - The management notice delineates the responsibilities of production companies, platforms, and families in creating a child-centered protective environment [8][11]. - It seeks to reshape the industry ecosystem by ensuring that children's programming serves their healthy development rather than adult commercial interests [11][12]. - The notice aligns with existing regulations to establish a comprehensive protection system for minors in the realm of audiovisual content [11][12].