悦达起亚 2025年销量25.4万辆

Core Viewpoint - In 2025, the Chinese automotive industry is accelerating its transition to new energy, with intensified competition shifting from "price competition" to "value cultivation" [2] Group 1: Company Performance - Yueda Kia achieved a December sales figure of 20,666 units, maintaining over 20,000 units in monthly sales for 10 consecutive months [2] - The total annual sales reached 253,964 units, representing a year-on-year growth of 2.3%, marking two consecutive years of positive growth [2] - Yueda Kia continues to lead in sales growth among joint venture brands, reinforcing a steady upward development trend [2] Group 2: Product Strategy - Yueda Kia is implementing a "dual-fuel" strategy to enhance its product line, successfully upgrading several classic models [2] - New models include the Kia new Sportage, the 2026 Kia Seltos aimed at the Z generation, the 2026 Kia Ray for quality living, and the 2026 Kia Carnival for versatile family use, all reflecting high global quality standards [2] - The company is evolving its offerings to meet the diverse and personalized travel needs of Chinese consumers [2] Group 3: Future Outlook - Looking ahead to 2026, Yueda Kia will steadfastly implement its "In China, For China" strategy, launching three new models that include both fuel and pure electric options [2] - The company plans to develop intelligent cockpit and driving assistance systems that align with market trends in China, further addressing the demand for smart technology among Chinese users [2]