2025年12月份中国电商物流指数继续回升

Core Insights - The e-commerce logistics index in China rose to 113.6 points in December 2025, an increase of 0.5 points from November 2025, driven primarily by supply-side factors while demand remained stable [1] Group 1: E-commerce Logistics Performance - The total business volume index for e-commerce logistics was 132.3 points in December 2025, a slight decrease of 0.1 points from November 2025 [1] - The rural e-commerce logistics business volume index increased to 130.6 points in December 2025, up by 0.2 points from November 2025 [1] - The western and northeastern regions saw an increase in total business volume index, while the eastern and central regions experienced a decline [1] Group 2: Supply and Demand Dynamics - Companies' supply capabilities continued to improve, with multiple indices showing increased growth rates in December 2025 [2] - The logistics efficiency, fulfillment rate, satisfaction rate, and load rate indices rose by 1.3 points, 1.4 points, 0.5 points, and 0.7 points respectively [1][2] - The inventory turnover rate index slightly increased by 0.2 points, indicating better inventory management as companies worked through accumulated stock from November 2025 [2] Group 3: Consumer Behavior and Market Trends - Consumer shopping behavior became more rational in December 2025, influenced by the normalization of promotional activities and the withdrawal of national subsidies [2] - Categories such as winter protection gear, sports goods, holiday-themed gifts, party supplies, and fashion accessories saw significant sales growth [2] - The overall trend for e-commerce logistics in 2025 showed nine months of growth, with only two months experiencing declines, indicating a generally positive trajectory [2]