Zhong Guo Jin Rong Xin Xi Wang·2026-01-09 13:49Core Insights - The report titled "2025 Treasure Interests Report" identifies 25 potential "treasure interests" that are expected to drive domestic demand and promote industrial upgrades in China [1][2] - Key interests include rock climbing, handcrafting, trendy travel destinations, and medical beauty, which are extending their industrial chains and value dimensions [1] Group 1: Rock Climbing - Rock climbing has developed a mature industrial chain covering equipment, courses, and travel, with a focus on user growth [1] - The "rock climbing +" model is accelerating integration with fashion, cultural tourism, and social sectors, fostering a community economy based on trust and challenges [1] Group 2: Handcrafting - Handcrafting is building a comprehensive consumption ecosystem from materials to emotional expression, with users willing to pay for high-quality raw materials and therapeutic services [1] - This interest has expanded from personal creation to home decor, fashion accessories, and art therapy, enhancing consumption depth and added value [1] Group 3: Trendy Travel Destinations - Trendy travel destinations exhibit strong consumption pull effects, significantly boosting spending in transportation, accommodation, dining, and local specialties [2] - Successful cases often evolve into cultural symbols, generating commercially viable local IPs and leading to the creation of cultural products and sustainable content [2] Group 4: Market Insights - The report provides insights into the development trajectory of China's interest market over the past year, selecting 25 representative interests from thousands based on data from the "What Worth Buying" platform [2] - The executive director of the research institute emphasizes that vibrant commercial innovation and cultural trends emerge from genuine passions rather than top-down designs [2]