Bath & Body Works(US:BBWI) Globenewswire·2026-01-09 14:00Core Insights - Bath & Body Works is launching new rose-focused fragrances, including the innovative Nocturnal Rose, to meet the growing consumer demand for modern and luxurious scents featuring rose [2][3][8] Product Launch - The new Nocturnal Rose is a genderless fragrance with notes of black pepper, wild rose, and cedarwood, developed in collaboration with Givaudan fragrance house [3][4] - The brand is also reintroducing popular fragrances such as Covered in Roses, Rose, "Inspire Love" Rose & Vanilla, and Heirloom Rose, catering to diverse consumer preferences [8][9] Fragrance Characteristics - Nocturnal Rose is described as a contemporary reimagining of the classic rose, inspired by the rare Rose de Mai, and embodies modern luxury with a unique intensity [4][5] - The rose fragrances are available in various forms, including fine fragrance mists, eau de parfum, candles, and body care products, all dermatologist-approved and formulated without parabens and sulfates [6][10] Market Positioning - Bath & Body Works aims to appeal to consumers looking for both self-purchase and gift options, especially with Valentine's Day approaching, by offering a range of rose-themed products [7][8] - The packaging of the new fragrances reflects current fashion trends, featuring a moody color palette that enhances the overall aesthetic appeal [5][8] Company Overview - Bath & Body Works is a leading brand in personal care and home fragrance, with a strong presence in the U.S. and international markets, operating 1,934 company-operated locations and 544 franchised locations as of November 1, 2025 [11]