比亚迪新车发布会宣传语“撞衫”，东风日产连夜发文称“震惊”

Core Viewpoint - The recent controversy between BYD and Dongfeng Nissan revolves around the similarity in product highlight expressions used during their respective vehicle launch events, particularly the phrase "two kings + four twos" [1][2]. Group 1: Event Details - BYD's launch event for the 2026 Qin L DM-i model on January 8 sparked debate due to its use of a phrase similar to that used by Dongfeng Nissan during the N6 launch on December 1 [1]. - Dongfeng Nissan's marketing department head, Sun Hao, expressed surprise at the similarity and suggested that BYD's use of the phrase was an acknowledgment of their work, even humorously mentioning potential intellectual property fees [2]. - As of the report, BYD had not publicly responded to the controversy [3]. Group 2: Product Information - The Dongfeng Nissan N6, which is positioned as a plug-in hybrid vehicle, was launched with a starting price of 99,900 yuan and had a pre-sale price starting at 106,900 yuan [3]. - The N6 is part of Dongfeng Nissan's "Tianyan" architecture and was the first plug-in hybrid sedan from the brand [3]. - BYD's 2026 Qin L DM-i model is also a plug-in hybrid, making it a direct competitor to the N6 [3]. Group 3: Market Context - The N7 model from Dongfeng Nissan, launched in April 2025, initially gained attention but saw a significant drop in sales, with only 50,000 units sold in its first year, accounting for 8% of Dongfeng Nissan's total sales of 600,000 units [5]. - Industry experts view the "similarity" incident as an opportunity for Dongfeng Nissan to gain publicity, highlighting the current transition in the electric vehicle sector from rapid growth to a focus on high-quality development [6]. - The expert emphasized the importance of originality and respect for intellectual property in the competitive landscape, suggesting that companies should focus on technological innovation and brand building rather than chasing fleeting trends [6].