MercadoLibre's Shipping Subsidies Boost GMV: Is Growth Sustainable?

Core Insights - MercadoLibre's (MELI) increasing reliance on shipping subsidies is driving strong Gross Merchandise Volume (GMV) growth, but raises concerns about the sustainability of this growth [1][4] - The company is absorbing more logistics costs to enhance order frequency, which is negatively impacting contribution margins despite rising revenues [2][3] Group 1: Financial Performance - In Q3 2025, Brazil's GMV increased by 36% year-over-year, with sold items rising by 42% after the free-shipping threshold was reduced from R$79 to R$19 [1][10] - Brazil's Direct Contribution fell by 5.94% year-over-year to $475 million, while revenues increased to $4.01 billion [2] - Operating margin remained at 9.8%, constrained by high logistics and marketing expenses, which accounted for 11% of revenues [3] Group 2: Competitive Landscape - MercadoLibre faces heightened competition in Latin America, necessitating ongoing subsidy commitments to maintain market share [5] - Amazon is expanding its operations in Latin America, increasing promotional activities and forcing MercadoLibre to lower free shipping thresholds [6] - Sea Limited's Shopee has entered the market with aggressive subsidy strategies, adding pressure on MercadoLibre's competitive position [7] Group 3: Valuation and Market Performance - MELI shares have decreased by 12% over the past six months, underperforming the Zacks Internet-Commerce industry and the Zacks Retail-Wholesale sector, which saw increases of 7.4% and 5.1%, respectively [8] - The forward 12-month Price/Sales ratio for MELI is 2.96X, compared to the industry's 2.23X, indicating a higher valuation [11] - The Zacks Consensus Estimate for MELI's 2026 earnings is $59.59 per share, reflecting a 49.73% year-over-year increase, although it has decreased by 1.54% over the past 30 days [13]