Is the Options Market Predicting a Spike in GES Stock?

Core Viewpoint - Investors in Guess? Inc. should closely monitor stock movements due to significant activity in the options market, particularly the high implied volatility of the Jan. 16, 2026 $34.75 Put option [1] Group 1: Implied Volatility - Implied volatility indicates the market's expectations for future price movements, suggesting that a significant event may be anticipated that could lead to a major price change [2] - High implied volatility in options often signals that traders expect a substantial move in the underlying stock, which could be due to an upcoming event [2] Group 2: Analyst Sentiment - Guess? currently holds a Zacks Rank 2 (Buy) in the Textile – Apparel industry, which is in the top 25% of the Zacks Industry Rank [3] - Over the past 60 days, one analyst has raised earnings estimates for the current quarter, while no analysts have lowered their estimates, resulting in a decrease of the Zacks Consensus Estimate from $1.53 to $1.47 per share [3] Group 3: Trading Strategies - The high implied volatility surrounding Guess? shares may indicate a developing trading opportunity, as options traders often seek to sell premium on options with high implied volatility [4] - Seasoned traders utilize this strategy to capture decay, hoping that the underlying stock does not move as much as initially expected by expiration [4]