从强制“默认勾选”到“隐形诱导” 揭秘购票平台搭售套路

Core Viewpoint - The article highlights the increasing complexity and hidden costs associated with third-party ticket purchasing platforms, which have evolved from overt bundling practices to more subtle forms of consumer manipulation, such as price sorting traps and visual misdirection [1][5]. Group 1: Consumer Experiences - A consumer from Guangxi reported a discrepancy in ticket pricing, where a ticket initially priced at 404 yuan ended up costing 515 yuan due to undisclosed service fees during the payment process [3][4]. - Another consumer from Sichuan experienced a "speed trap," where a ticket advertised at 50 yuan unexpectedly cost 72 yuan upon payment, with no clear indication of additional fees until after the transaction was completed [4]. Group 2: Regulatory Context - Current regulations prohibit default selection of add-on services like insurance and expedited packages, requiring clear consumer notification for bundled offerings [5][12]. - Despite the reduction in forced bundling, the complexity of additional services and page designs has increased consumer burden, with over half of surveyed users identifying hidden consumption traps as a significant issue [5]. Group 3: Common Tactics Used by Platforms - Trap One: Misleading Price Sorting - Platforms often display the lowest price option first, but consumers must purchase additional services to access that price, misleading them into thinking they are getting the best deal [7][12]. - Trap Two: Visual Misleading - Page designs can create the illusion that additional services are optional, while they are actually bundled with the ticket price, leading to unexpected charges at checkout [8][10]. Group 4: Industry Insights - The evolution from forced bundling to hidden inducements reflects a profit-driven approach by platforms, where basic ticket sales serve as a means to attract customers, while the real revenue comes from various add-on services [11][12]. - Experts emphasize the need for improved transparency in the purchasing process and stronger regulatory oversight to protect consumer rights [12].