93.5%受访青年认可小家电提升生活幸福感

Core Insights - A recent survey indicates that 93.5% of young respondents believe that using small appliances enhances their happiness in life [3] - Over half of the respondents purchase small appliances to pursue a better quality of life [4] Group 1: Purchase Trends - 92.5% of young respondents have purchased small appliances, with 67.0% willing to buy cooking appliances like breakfast machines, 59.2% interested in personal care appliances like hair dryers, and 58.0% considering home environment appliances like robotic vacuums [2] - Young consumers also show interest in other categories such as clothing care (48.2%), health and wellness (44.0%), and entertainment (39.2%) [2] Group 2: Reasons for Purchase - The primary reasons for purchasing small appliances include meeting daily needs (66.9%), freeing up time and improving efficiency (66.4%), and pursuing quality of life and a sense of ritual (56.3%) [4] - Additional motivations include creating an ideal home atmosphere (47.0%), suitability for single or double use (29.5%), and spending on personal interests (20.7%) [4] Group 3: Advantages of Small Appliances - 67.3% of respondents believe that small appliances save space due to their compact size, while 63.2% find them more affordable and 63.1% appreciate their diverse functionalities [5] - Other noted advantages include aesthetic design (49.4%) and ease of use (40.0%) [5] Group 4: Demographics - The survey included a diverse demographic, with 3.1% from Generation Z (05 and later), 27.0% from Generation Z (00), 24.2% from Millennials (95), 23.8% from older Millennials (90), 21.9% from Generation X (85), and 38.2% living in first-tier cities [6]