Pandora Shares Fall 11% as It Forecasts Lower-than-expected 2025 Growth

Core Viewpoint - Danish jewelry giant Pandora expects 6 percent sales growth for 2025, a decrease from the previous guidance of 7 percent to 8 percent [1] Financial Performance - Earnings before interest and taxes (EBIT) for 2025 are projected to be around 7.8 billion Danish kroner, equivalent to approximately $1.22 billion, with an EBIT margin expected to be around 24 percent [1] - The brand reported a 2 percent like-for-like growth in the fourth quarter of 2025, with trading in November and December falling below expectations due to lower store traffic [4] Market Reaction - Following the announcement, share prices fell by 11.44 percent to 599 Danish kroner, or $93.33 [2] Regional Performance - The North America region was particularly impacted by weak consumer sentiment in the fourth quarter of 2025, contributing to the overall performance decline [4] - Various regions, including Asia-Pacific, Latin America, Europe, the Middle East, and Africa, experienced negative growth in the fourth quarter, although Spain, Poland, and Portugal performed better than expected [5] Strategic Focus - The new CEO aims to navigate the current market environment, reduce commodity exposure, and identify growth opportunities as a full jewelry brand [3] - The company emphasizes strong gross margins and cost discipline, which partially offset external challenges such as commodity prices and foreign exchange rates [6]