Ford Bets Big on Level 3 Autonomy With $30,000 UEV Platform Push

Core Insights - Ford Motor Company announced a significant upgrade to its BlueCruise highway driving system, introducing an eyes-off version set to launch in 2028 at a cost of $30,000 on its new Universal Electric Vehicle (UEV) platform [1][4]. Group 1: Technology and Features - The upgraded BlueCruise system will provide Level 3 driver-assistance capabilities, allowing drivers to take their hands and eyes off the road on certain highways, utilizing lidar technology for support [2]. - The new UEV platform integrates infotainment, automated driving, audio, and connected networking into a compact unit, enhancing vehicle consistency and reliability over time [3]. - The UEV platform is designed to offer higher performance, lower production costs, and a smaller size, enabling the $30,000 truck to feature more powerful computing capabilities than current Ford models [4]. Group 2: Competitive Landscape - Ford is entering a competitive market for advanced driving automation, where other automakers like General Motors and Mercedes-Benz are also developing Level 3 systems, with GM's Cadillac Escalade IQ set to debut in 2028 at a price exceeding $125,000 [5][9]. - Ford's Level 2 BlueCruise system is currently available on models such as the Mustang Mach-E and Ford F-150 Lightning, with subscription pricing options [6]. Group 3: Future Developments - Ford plans to launch a new AI assistant through its Ford and Lincoln phone apps, with an in-vehicle experience expected to start in 2027, enhancing vehicle functionality [7]. - The overall strategy aims to advance vehicle autonomy, improve EV platforms, and incorporate AI-driven features, making vehicles more capable and affordable [8].