鏖战零售AUM 开年银行资产提升活动密集上线

Group 1 - Major banks, including ICBC and ABC, have launched asset enhancement activities to increase retail AUM (Assets Under Management) and customer loyalty [1][4] - The activities involve rewards for customers who increase their average financial assets over a specified period, with minimum thresholds set for participation [1][2] - Various banks have different criteria for what constitutes financial assets, including deposits, wealth management, funds, insurance, and government bonds [1][3] Group 2 - The asset enhancement activities are seen as effective short-term tactics to stimulate AUM growth, particularly in attracting dormant customers and short-term funds [4] - Retail banking has faced challenges due to declining interest rates and regulatory changes affecting fee income, prompting banks to focus on increasing AUM to boost revenue [5] - As of Q3 2023, several A-share banks reported significant growth in retail AUM, with Postal Savings Bank reaching 17.89 trillion yuan, an increase of over 7% year-on-year [5]