双奖加身！茅山景区、茅山湖度假区斩获江苏文旅创新与典型案例大奖

Core Insights - The conference held on January 7 focused on the theme of "Scene Empowerment and Consumption Upgrade," aiming to promote high-quality and sustainable development of tourism attractions and resorts in Jiangsu Province [1] Group 1: Conference Overview - The event was organized by the Jiangsu Provincial Tourism Society's sub-association for tourism attractions and resorts, emphasizing the importance of innovation in the cultural tourism industry [1] - The conference served as a platform for policy interpretation, case sharing, and resource connection to address industry pain points and explore quality improvement paths [1] Group 2: Awards and Recognition - Jiangsu Maoshan Fudi Tourism Co., Ltd. received the "Innovation Demonstration Award" for its project "Follow Su Chao to Tour Maoshan," which effectively integrated sports events with tourism experiences [2] - The Jiujiang Maoshan Lake Resort was awarded the "Typical Case Award" for its project focused on systematic quality upgrades and integration [2] Group 3: Marketing and Engagement Strategies - The Maoshan scenic area leveraged local sports events to create a marketing loop that transformed event traffic into tourism growth, resulting in increased visitor numbers and revenue [3] - Various promotional strategies were implemented, including ticket giveaways and special offers for sports fans, to attract a large number of visitors [4] Group 4: Innovative Activities and Experiences - The scenic area organized themed activities every weekend, turning itself into a "second venue" for sports events, enhancing social and emotional value for visitors [5] - Unique interactive experiences were created, such as a football-themed painting area and traditional cultural activities, to engage diverse consumer groups [5] Group 5: Future Development Goals - The recognition of the two awards signifies the successful collaborative development of cultural tourism in the Jiujiang region, with plans to continue enhancing tourism experiences and integrating cultural elements [6]