经济大省挑大梁丨江苏南京：“竖店”进村，影响几何

Core Viewpoint - The micro-short drama industry is experiencing significant growth, with Nanjing's beautiful countryside becoming a popular filming location for various production teams [1][4][20]. Group 1: Industry Growth and Opportunities - The micro-short drama market has surpassed a scale of 634 billion yuan, with a user base of 696 million, covering 68.4% of internet users [23]. - Nanjing has gathered nearly 300 micro-short drama and related enterprises, forming a complete industry chain from IP incubation to precise distribution, with projected revenue of 4 billion yuan in 2024 [24]. - The micro-short drama industry is transitioning from rapid growth to refined operations, emphasizing high-quality content and unique filming locations [14][22]. Group 2: Filming Locations and Infrastructure - Nanjing's picturesque countryside, including locations like Qianjiadu and the "1+1 Film Base," is being utilized for filming, providing natural settings that enhance the visual appeal of micro-short dramas [3][4][9]. - The "1+1 Film Base" has become a hub for filming, accommodating over ten production teams daily, and features various themed sets and a prop supermarket [8][9][11]. - Other filming bases in Nanjing, such as the Yangtze River Digital Audio-Visual Industrial Park and Shijiao Film Base, are also contributing to the growing infrastructure for micro-short drama production [10][11]. Group 3: Cultural Integration and Community Impact - The integration of micro-short dramas with local culture and tourism is being explored, with initiatives to enhance filming services and optimize shooting locations [4][15][21]. - The presence of filming crews is revitalizing rural areas, generating new business opportunities in hospitality and local services [11][19]. - Nanjing's unique cultural heritage and scenic beauty are being leveraged to create high-quality, culturally rich micro-short dramas, fostering a new cultural brand for the region [22].