Zhong Guo Xin Wen Wang·2026-01-09 15:57Group 1 - The core issue revolves around Bosideng's pricing strategy, particularly the perceived high price relative to the low down filling weight of its down jackets, leading to consumer criticism [1][2] - A specific product, a men's detachable inner down jacket, is priced at 2299 yuan with a filling weight of only 86 grams, raising questions about brand premium [1] - The company has faced similar controversies in the past, including a down pants priced over 700 yuan with only 3 grams of filling, highlighting a pattern of high prices for low filling weights [2] Group 2 - The rising cost of down materials is a contributing factor to the pricing strategy, with the price of 90% white duck down reported at 527.72 yuan per kilogram, reflecting a 3.09% increase over the past week and a 16.38% year-on-year rise [2] - Bosideng has been undergoing a high-end transformation since 2018, focusing on premium down jackets and enhancing its brand image through international fashion events and celebrity endorsements [2] - Despite the brand's upward image shift, a significant portion of its retail presence remains in lower-tier cities, with 67% of its over 3500 stores located in third and fourth-tier markets [2]