Iconic Chick-fil-A rival closed over 1,100 stores, no bankruptcy

Core Insights - The rotisserie chicken has become a staple in American households, with Costco selling it for $4.99 since its debut in 1994, maintaining this price despite inflation [2][3] - Costco reportedly loses money on each rotisserie chicken sold, but this strategy effectively drives customer traffic and increases overall sales of other products [3][4] - Boston Market, once a prominent player in the rotisserie chicken market, has seen a drastic decline from over 1,200 locations in the 1990s to fewer than 30 expected by early 2025 [6] Company Strategies - Costco's pricing strategy for rotisserie chicken serves as a loss leader, attracting customers who then purchase additional items, enhancing overall sales [3][4] - The company's commitment to keeping the chicken price stable has been a key factor in maintaining customer loyalty and foot traffic [2] Industry Trends - The rotisserie chicken market has seen significant shifts, with Boston Market's rapid decline highlighting the challenges faced by traditional chains in maintaining market presence [5][6] - The closure of nearly 1,200 Boston Market stores reflects a broader trend of consolidation and competition within the rotisserie chicken segment [5][6]