国家市场监督管理总局：完善长效治理机制整治“内卷式”竞争

Core Viewpoint - The National Market Supervision Administration (NMSA) is implementing a comprehensive reform to address "involutionary" competition by establishing a set of ten regulatory frameworks aimed at promoting high-quality competition and improving market efficiency [1][2]. Group 1: Overview of the Regulatory Framework - The ten regulatory frameworks include: the new Anti-Unfair Competition Law, the Implementation Measures for Mandatory Company Deregistration, the Implementation Measures for Fair Competition Review Regulations, the Draft Guidelines for Antitrust Compliance in Internet Platforms, Guidelines for Improving Product and Service Quality on Online Trading Platforms, Basic Requirements for Service Management of Food Delivery Platforms, Regulations for Quality and Safety Supervision of Key Industrial Products in Online Sales, Action Plan for Standard Upgrading in New Energy Vehicles, Lithium Batteries, and Photovoltaic Industries, Measures for Gradually Expanding Standard System Opening, and Announcement on Further Promoting "Same Line, Same Standard, Same Quality" for Domestic and Foreign Trade Products [2][3]. Group 2: Focus on Platform Economy and Food Delivery - The Draft Guidelines for Antitrust Compliance in Internet Platforms aim to support platform companies in enhancing antitrust compliance management, addressing new monopoly risks, and fostering innovation and healthy development within the platform economy [2]. - The Basic Requirements for Service Management of Food Delivery Platforms outline overall service management requirements, including merchant management, pricing behavior, delivery personnel rights protection, consumer rights protection, and complaint handling, aimed at improving service quality and reducing disorderly competition [2]. Group 3: Characteristics of the Regulatory Framework - The new regulations exhibit three distinct characteristics: they are problem-oriented, addressing societal concerns; they emphasize systematic integration to create a governance loop; and they reflect a classified approach, balancing regulation with development [2][3]. Group 4: Comprehensive Governance System - The ten regulations are interconnected, forming a comprehensive governance system that includes preventive measures through the Fair Competition Review Regulations, regulatory actions via the Anti-Unfair Competition Law, and post-event measures through the Mandatory Company Deregistration Implementation Measures, ultimately guiding industry upgrades through standards and quality improvement policies [3].