遏制儿童微短剧“成人化”倾向，内容创作要有底线

Core Viewpoint - The National Radio and Television Administration has issued management guidelines for children's micro-short dramas, aiming to curb the "adultification," "instrumentalization," and "entertainment" tendencies in such content [1][3] Group 1: Management Guidelines - The guidelines prohibit children's micro-short dramas from creating dramatic conflicts or portraying negative traits such as cunning or scheming, and from promoting harmful concepts like "evil begets evil" or power struggles [1] - The guidelines emphasize that while there is a need to regulate content, it does not mean banning children's themes or performances; the focus is on preventing children from becoming mere "tools" for profit [1][3] Group 2: Industry Context - There has been growing concern regarding children's participation in media, especially in reality shows, as their behavior and personality can be subtly influenced by their performances [2] - Existing regulations already address the protection of minors in media, including prohibitions against exploiting "internet celebrity children" for profit and restrictions on organizations involving minors in harmful performances [2] Group 3: Content Creation Issues - The management guidelines extend beyond short dramas to include self-media content involving children, which often exploits children for profit, such as using them as beauty influencers or in conflict-driven scenarios [3] - The rise of MCN (Multi-Channel Network) institutions has led to various problematic portrayals of children, highlighting the need for clearer regulations to protect minors from being used as profit-making tools [3]