“冷”赛道激发“热”活力

Core Insights - The winter sports economy in Zhejiang is experiencing significant growth, with companies in the region reporting increased orders and production capacity for winter sports equipment [1][2][3][4] Group 1: Company Performance - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a 61.8% year-on-year increase in ski goggles orders for 2026 and a 14% increase in ski helmet orders [1] - Ningbo Xueying Sports Equipment Technology Co., Ltd. reported over 20% growth in domestic sales, with full production capacity being utilized [1] - The Daming Mountain Wansongling Ski Resort expects an increase in visitor numbers this season, building on a record of 140,000 visitors in the previous season [3] Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly rising, with a 930% year-on-year increase in tourism orders for Anji during the recent New Year holiday [2] - The introduction of multifunctional shoes that can switch between roller and ice skating has attracted consumers, reflecting innovative product development in the market [2] - The Zhejiang Provincial Sports Bureau reported that by the end of 2025, there will be 26 ice and snow sports venues in the province, with 18 ski resorts, leading in the southern region [3][4] Group 3: Government Initiatives - The launch of the 2025 Zhejiang Winter Cultural and Tourism Consumption Season includes over 1,000 cultural and tourism activities, with an expected issuance of over 46 million yuan in consumption vouchers [4] - The collaboration between government policies and enterprises is fostering new opportunities in the ice and snow industry, contributing to a vibrant and growing economic landscape [4]