内蒙古冬季文旅活动丰富多彩

Core Insights - Inner Mongolia has successfully integrated winter tourism with cultural activities, attracting significant domestic tourism during the ice and snow season, with 750.79 million domestic tourists and a total tourism revenue of 45.79 billion yuan during the New Year holiday [1] Group 1: Winter Tourism Activities - 84 out of 103 counties in Inner Mongolia have launched ice and snow cultural tourism activities, with cities like Hohhot and Hulunbuir leading the way [1] - The "Fluffy Snow World" in Yimin River has become a popular social media destination, showcasing a 50,000 square meter park filled with fluffy trees and toys, enhancing the aesthetic experience for visitors [2] - The "Ice and Snow Badain Jaran" self-driving event attracted car enthusiasts from across the country, highlighting the region's unique blend of ice and snow with desert landscapes [3] Group 2: Self-Driving Tourism Growth - Inner Mongolia has seen explosive growth in self-driving tourism, with 262 self-driving camping sites accommodating an average of 4.255 million visitors annually [3] - The region's marketing as a "self-driving tourism destination" has contributed to the popularity of off-road vehicles, particularly those from Beiqi Group [3][4] Group 3: Cultural Integration in Tourism - The fifth Hohhot Happy Ice and Snow Festival featured impressive ice sculptures and interactive activities, drawing 2.52 million visitors during the New Year celebrations, marking a 36% increase in tourism orders compared to the previous year [5] - Inner Mongolia's tourism strategy has evolved from simple sightseeing to a more integrated experience that combines history, industry, and local culture, enhancing the overall visitor experience [6] Group 4: Cross-Border Tourism - The influx of Russian and Mongolian tourists to Manzhouli has increased, with the city becoming a key destination for cross-border travel, evidenced by a record of over 920,000 border crossings in 2025, a 9.1% increase year-on-year [7] - The expansion of visa-free policies and improved travel infrastructure has facilitated greater international tourism, positioning Inner Mongolia as a significant gateway for northern China [8]