追光 | 促进冰雪经济， “冰超”“冰博”有妙招

Core Viewpoint - Heilongjiang Province is transforming its winter landscape into an economic powerhouse through extensive ice and snow activities, showcasing its rich heritage in winter sports and tourism potential [1][22]. Group 1: Ice and Snow Activities - The province is hosting over a thousand ice and snow events during the winter season, which is a unique achievement compared to other regions [3]. - The "Ice Super" series, which includes various competitions and community activities, is significantly boosting winter sports enthusiasm in Heilongjiang [4][5]. - Diverse ice and snow sports such as snow kiting, ice sledding, and winter swimming are featured in the "Ice Super" events, appealing to a wide audience [7]. Group 2: Integration with Tourism - Events are strategically combined with tourism initiatives, promoting a "travel with the events" concept that connects unique local tourism resources [9]. - During the "Ice Super," cities like Mudanjiang are organizing cultural festivals and photography competitions to enhance visitor engagement and showcase local culture [11]. Group 3: Historical Context and Development - Heilongjiang has a deep-rooted history in winter sports, with Harbin being the birthplace of modern ice and snow sports in China, establishing multiple ski resorts over a century ago [13]. - The province has hosted significant events like the first National Ice Sports Games in 1953 and has produced numerous world champions, contributing to its reputation in winter sports [15]. Group 4: Economic Impact - The ice and snow economy in Heilongjiang is projected to reach a total output of 2,661.7 billion yuan by 2024, highlighting the substantial economic value of winter sports [22]. - The 2026 Harbin International Ice and Snow Economic Expo is set to showcase advancements in ice sports, culture, and equipment, attracting global attention and fostering local industry growth [17][19].