光大理财董事长王景春：以“多资产多策略”为帆迈向银行理财“价值耐力赛”

Core Viewpoint - The banking wealth management industry is experiencing a significant transformation, moving towards a "value endurance race" rather than a "scale sprint," with a focus on professional services, trust, and customer companionship [1][3]. Group 1: Industry Trends - The banking wealth management sector has reached a historical high of 32 trillion yuan, reflecting structural changes in residents' asset allocation needs and the industry's successful transition to net value management [1][2]. - The trend of "deposit migration" indicates a strong demand for asset reallocation among residents, driven by improved wealth management supply capabilities and profound market changes [2]. Group 2: Core Competitiveness - The core competitiveness of banking wealth management is defined by three key aspects: product refinement, service optimization, and collaborative synergy [4][5][6]. - Emphasis on high-quality development is a major shift in the wealth management industry, focusing on customer-centric value propositions to enhance investor satisfaction [3]. Group 3: Product and Service Strategy - The transition from homogeneous to diversified and refined product strategies is essential, with a focus on "fixed income plus" products that provide a balanced experience of returns and volatility [5]. - The service model is evolving from mere product sales to comprehensive customer support, ensuring that clients receive tailored services and reassurance during market fluctuations [6]. Group 4: Multi-Asset and Multi-Strategy Approach - The adoption of a "multi-asset, multi-strategy" approach is becoming essential for banking wealth management companies in response to low interest rates and high volatility [8]. - Light of the current market conditions, the company has developed a product system that includes diverse strategies such as quantitative, REITs, and global investments, aiming for stable returns across cycles [8][9]. Group 5: Performance and Recognition - The company's "fixed income plus" products reached a total scale of 241.9 billion yuan in 2025, marking a significant increase of 311% from the beginning of the year [9]. - The company received multiple awards in the 2025 "Shanghai Stock Exchange Eagle Gold Wealth Management" list, highlighting its successful product offerings and overall asset management capabilities [9].