今冬我国冰雪旅游休闲人数将达3.6亿人次

Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with projected leisure participants reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1] - The market is shifting from attracting visitors through resources to retaining them with warm services, with significant commercial value being released from ice and snow IPs [1] - Consumer confidence indicates substantial growth potential, with 74.8% of respondents interested in ice and snow leisure activities and 50.5% planning long-distance trips [1] Investment Landscape - A new investment pattern has emerged in China's ice and snow tourism, characterized by "south-north resonance, central rise, and east-west collaboration," with South China leading in investment at 30% [2] - The indoor ice and snow theme complexes are the most active investment category, enabling year-round ice and snow consumption [2] - The ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises in the country, reflecting an 11% year-on-year growth [2] Industry Development - The ice and snow tourism sector has developed a comprehensive industrial chain encompassing culture, sports, and equipment [2] - Domestic ice and snow equipment, such as skis and snow wax cars, are increasingly being exported through cross-border e-commerce, indicating a shift from attracting global attention to deepening international connections [2]