撬动万亿市场，冰雪经济何以滚烫？

Core Viewpoint - The development of the ice and snow economy in China is rapidly expanding beyond traditional regions, driven by increased consumer participation and innovative offerings, creating diverse opportunities for growth and transformation in various sectors [10][13][15]. Industry Overview - The 2024-2025 ice and snow season is expected to see a total of 26.05 million participants nationwide, with Zhejiang ranking first among southern provinces at 1.29 million participants [4]. - The Harbin Ice and Snow World has reached a record scale, covering 1.2 million square meters and utilizing over 400,000 cubic meters of ice and snow, attracting 90.357 million visitors and generating 137.22 billion yuan in tourism revenue [6][10]. Regional Development - The ice and snow economy is transitioning from a seasonal focus to year-round opportunities, with regions like Chongli successfully attracting 4.3 million summer visitors in 2024, surpassing winter numbers for the first time [11]. - The integration of outdoor sports and tourism is being emphasized, with events like the Chongli 168 Super Cross-Country Race and Chongli Marathon contributing to a complete sports tourism ecosystem [11]. Consumer Trends - The ice and snow sports market is witnessing a shift towards younger, fashionable, and family-oriented consumers, leading to a diverse and segmented market for equipment and experiences [13]. - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [12]. Industry Growth - The ice and snow industry is evolving into a comprehensive ecosystem, encompassing equipment manufacturing, event management, training services, and cultural tourism, with significant potential for future growth [13][14]. - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from under 5 billion yuan to about 22 billion yuan [13][14].