【深化“产改”进行时】工会赋能 花卉更红
Xin Lang Cai Jing·2026-01-09 18:42

Core Insights - The flower industry in Qingzhou, Shandong Province, is experiencing significant growth, with sales expected to increase by 50% during the Spring Festival season [1] - Qingzhou is the largest center for potted flower production in China, accounting for 52% of the national output, with over 300 flower enterprises and 630 e-commerce specialists [1] - The establishment of the Qingzhou Flower Industry Trade Union has created a "union chain" that enhances communication and collaboration among various stakeholders in the industry [2] Group 1: Industry Development - The Qingzhou Flower Industry Trade Union has formed partnerships with 32 small and micro enterprises, leading to significant improvements in production efficiency [2] - The union has integrated over 30,000 members across 120 grassroots committees, fostering a collaborative environment for skill development [2] - A "dual-level" talent cultivation model has been implemented, resulting in the training of over 1,700 flower craftsmen through various skill enhancement activities [2][3] Group 2: Innovation and R&D - New orchid varieties, such as "Yellow Crane Tower" and "Yidu Red," are being sold at prices exceeding 100 yuan, significantly higher than the average price of 10 yuan for typical orchids [4] - Qingzhou's agricultural technology company invests 4-5 million yuan annually in R&D, collaborating with over 10 universities and research institutes to enhance its competitive edge [4] - The city has initiated a "company + creator + worker" model to attract talent and support entrepreneurship, resulting in the establishment of 32 small flower nurseries and the creation of over 450 jobs [4] Group 3: Skill Competitions and Community Engagement - The Qingzhou Flower Craftsman Festival features various competitions and training sessions aimed at enhancing skills and promoting industry development [6] - The city has established over 50 community service centers to support workers, hosting numerous cultural and sports events to foster a sense of community [6] - The integration of the union chain into the industry chain is seen as a new path for empowering industrial development and strengthening the workforce [6]

【深化“产改”进行时】工会赋能 花卉更红 - Reportify