“两个汇源”矛盾激化: 文盛资产寻代工另起炉灶 汇源集团宣称重新接管汇源品牌

Group 1 - The core conflict between Huiyuan Group and Wensheng Assets has intensified, with Huiyuan Group announcing a full takeover of the Huiyuan brand due to alleged fundamental breaches by Wensheng Assets in the restructuring case of Beijing Huiyuan [1] - Wensheng Assets has partnered with a new factory to produce "Huiyuan" products independently, leading to a competitive situation in the market with two entities using the same brand [2] - The key issue at stake is the control of the trademark, with Beijing Huiyuan holding the rights to the "Huiyuan" trademark, while currently being under the control of Wensheng Assets [2] Group 2 - Beijing Huiyuan operates primarily on a light asset model, leasing 80% of its production lines back to Huiyuan Group and sourcing finished products from them [2] - The legal proceedings initiated by Huiyuan Group against Wensheng Assets include a lawsuit for breach of contract and a request for asset preservation, which has led to the freezing of Wensheng Assets' 640 million yuan equity in Beijing Huiyuan [1] - Industry experts believe that the brand dispute between Huiyuan and Wensheng Assets may not escalate into a prolonged battle similar to other brand disputes, as Wensheng Assets lacks a strong background in the beverage industry [3]