Yahoo Finance·2026-01-08 11:04Company Overview - Nike is a leading firm in the sports apparel and footwear industry, valued at approximately $95.5 billion [3] - The company has faced challenges in recent years, with earnings declining over the last two fiscal years due to various factors [1] Financial Performance - Nike's stock has decreased over 47% in the past three years [1] - In fiscal Q2 2026, Nike reported revenue of $12.4 billion, a year-over-year increase of 0.4%, exceeding expectations by $190 million [9] - Earnings per share for the same quarter were 53 cents, beating estimates by 16 cents [9] Market Position and Strategy - Nike's marketing strategy, particularly the association with Michael Jordan and the Air Jordan brand, has been pivotal in building a large customer base [2] - The company is currently undergoing a turnaround plan, with CEO Elliot Hill investing over $1 million in company shares, reflecting confidence in its future [8] Analyst Insights - Analyst Aneesha Sherman from Bernstein notes that while progress is being made, the turnaround will take time and requires patience [10] - The consensus rating for Nike is a Moderate Buy, with 15 Buy ratings and 6 Hold ratings from analysts [10] - The average target price for Nike shares is $75.95, suggesting a potential gain of 16% over the next year [10]