韩版Lululemon24亿元被收购，瑜伽裤生意为何成资本眼中的香饽饽

Group 1 - Bain Capital announced the acquisition of EcoMarketing, the parent company of the Korean activewear brand Andar, for 500 billion KRW (approximately 2.4 billion RMB) [1] - The acquisition involves initially purchasing 43.66% of shares from the largest shareholder, Kim Jeong-hyeong, for 216.6 billion KRW, followed by a tender offer for the remaining 56.4% of circulating shares at 16,000 KRW per share [1] - Andar, founded in 2015 by yoga instructor Shin Ae-rin, initially focused on the female market and expanded into menswear after 2020, drawing comparisons to the Canadian brand Lululemon [1] Group 2 - Andar is known as the "Korean version of Lululemon," with a more affordable price range, typically in the hundreds of yuan, compared to Lululemon's higher price points [1] - The brand's cumulative sales reached 135.8 billion KRW in the first half of 2025, with an estimated annual sales scale of around 1 billion RMB [1] - Market analysts believe that with the backing of Bain Capital, Andar, as a local Korean brand, will have better opportunities to expand globally [1]