市场规模达3126亿 宠物经济跨界融合掀热潮

Core Insights - The pet industry in China is experiencing rapid growth and structural upgrades, with key themes including "human-pet friendliness," "full integration," and "value deepening" [1][3] - The pet exhibition market is booming, with events like the Asia Pet Expo and the Great Wall Pet Expo becoming significant industry indicators [2][3] - The pet consumption market is projected to reach 312.6 billion yuan in 2025, with a growth rate of 4.1% compared to 2024, and is expected to reach 405 billion yuan by 2028 [1] Industry Trends - The pet industry is undergoing a profound transformation characterized by boundary-breaking and elevation, with technology as a core driver and policy support providing unprecedented strategic opportunities [3] - The 2025 Asia Pet Expo highlights trends such as the integration of smart technology, refined feeding practices, and a new phase of brand building driven by emotional and value-based connections [2][3] - The industry is witnessing a new wave of expansion, with companies like Biedan Pet and Zhongchong Co. ramping up production, and external capital entering the market [4][5] Market Dynamics - The competition in the pet industry is intensifying, leading to a decline in the number of pet stores and their revenue, indicating a correction phase within the pet economy [6] - The pet consumption landscape is evolving, with a shift from basic feeding to fulfilling emotional and high-quality living needs for pets, leading to new service offerings and retail experiences [7][8] - The concept of "human-pet friendliness" is becoming a commercial infrastructure, influencing travel, hospitality, and social spaces, thereby enhancing consumer experiences [8] Future Outlook - The pet industry is expected to see breakthroughs in 2026, focusing on specialized consumer needs, professional nutrition, and continuous innovation in consumption scenarios [9]