“冀”字号群众文化品牌越来越响亮

Core Viewpoint - The Hebei Provincial Cultural Center has successfully organized over 300 cultural activities in the past year, benefiting more than 10 million people, enhancing the recognition of its cultural brand [1][4]. Group 1: Cultural Activities and Engagement - The "Great Beauty of Hebei Happy Spring Festival" intangible cultural heritage exhibition featured traditional crafts and culinary experiences, attracting visitors and enriching their cultural knowledge [1]. - The "Enjoy Hebei" intangible cultural heritage salon has become a significant brand, hosting over 100 performances and reaching more than 1 million people [2]. - The "Meet Art" public performance initiative has been recognized as an innovative case in cultural branding, integrating various art forms into everyday public spaces, with over 1,000 performances conducted [2]. Group 2: Youth and Community Engagement - The "Youth Cultural Night School" offered 64 training classes covering modern art and traditional skills, addressing the cultural needs of the youth [3]. - The "Let Go of Hebei Art" events showcased diverse performances, highlighting the cultural richness of the region [3]. - Various cultural brand activities, such as the national dragon dance competition and the Xiong'an intangible cultural heritage conference, have promoted cultural tourism and integrated traditional arts into community life [3]. Group 3: Technological Integration and Future Plans - The Hebei Provincial Cultural Center is leveraging digital technology to enhance cultural dissemination, exemplified by the "Yanzhao Story Collection" immersive cultural space, which has attracted nearly 10,000 visitors [3]. - The center's initiatives include the "Non-Heritage Youth" program, which supports young inheritors of intangible cultural heritage, and the promotion of intangible cultural heritage in tourism through investment meetings and markets [4]. - Plans for 2025 include continuing to meet diverse cultural needs and launching a variety of cultural activities that reflect local characteristics [4].