宝应荷藕”迈向“全国标杆

Core Insights - "Baoying Lotus" has been selected for the 2025 Agricultural Brand Boutique Cultivation Plan by the Ministry of Agriculture and Rural Affairs, marking its transition from a regional product to a national benchmark brand [1] - Baoying County has a 1300-year history of lotus cultivation, producing high-quality lotus roots that have been recognized as a tribute to the imperial court since the Ming and Qing dynasties [1] - The region has established a leading national full industry chain system, with over 100,000 acres of core planting base yielding more than 200,000 tons of lotus roots annually, generating an output value of 5.13 billion yuan [1] Industry Overview - The "Baoying Lotus" brand has consistently pursued a brand strategy that integrates regional, enterprise, and product branding [2] - The brand has achieved significant milestones, including being approved for geographical indication protection in 2004, entering the top 100 Chinese agricultural regional public brands in 2011, and surpassing a brand value of 3 billion yuan in 2019 [2] - The brand's online and offline sales strategy has led to an annual online sales revenue of 280 million yuan, with participation in domestic and international exhibitions [2]