“宝应荷藕”迈向“全国标杆”
Xin Lang Cai Jing·2026-01-09 22:52

Group 1 - The core message is that "Baoying Lotus" has been selected for the 2025 Agricultural Brand Boutique Cultivation Plan, marking its transition from a regional product to a national benchmark brand [1] - Baoying County has a 1300-year history of lotus cultivation, producing high-quality lotus varieties that have been recognized as a national geographical indication product [1] - The region has established a leading full industry chain system with over 100,000 acres of core planting base, an annual output of over 200,000 tons of lotus, and an annual output value of 5.13 billion yuan [1] Group 2 - "Baoying Lotus" has consistently pursued a brand strategy that integrates regional, enterprise, and product branding, achieving significant milestones in brand value over the years [2] - The brand's value surpassed 3 billion yuan in 2019, and it has expanded its online sales to 280 million yuan annually through e-commerce and live streaming [2] - The products are sold in 26 provinces across China and exported to countries such as Japan, South Korea, and Europe, with 70% of China's lotus exports originating from Baoying [1][2]

“宝应荷藕”迈向“全国标杆” - Reportify