购票平台“隐形诱导”不断，违法成本还是太低了

Core Viewpoint - The annual Spring Festival travel rush is approaching, and third-party ticketing platforms are once again under scrutiny for their misleading pricing practices, which include "price sorting traps" and "visual deception" to promote add-on services [1][2]. Group 1: Misleading Practices - Third-party ticketing platforms have shifted from overt "default selection" tactics to more subtle methods, such as using price sorting to entice consumers into selecting packages that include add-on services [1][2]. - The design of these platforms often creates a false impression of separate charges for add-on services, making it difficult for consumers to purchase a basic ticket without additional costs [1][2]. Group 2: Regulatory Context - The 2019 E-commerce Law mandates that e-commerce operators must prominently inform consumers about bundled products or services and cannot set default consent options for these bundles [2]. - The 2021 Network Transaction Supervision Management Measures further clarify that operators must not set any bundled options as default selections and must ensure consumers are aware of all options [2]. Group 3: Consumer Impact - Many consumers, driven by thoughts like "it's not much money" or "it's too troublesome to refund," end up accepting these misleading practices, leading to a significant number of complaints that rarely escalate to legal action due to high personal costs [3][4]. - The high cost of consumer rights protection and low penalties for violations encourage third-party ticketing platforms to continue testing the boundaries of legal compliance [4]. Group 4: Need for Regulatory Action - The recent Network Transaction Platform Rules emphasize the need for platforms to implement technical measures that facilitate consumer access to rules, rather than creating traps [4]. - There is a call for timely intervention by market regulators and the prosecution of consumer public interest lawsuits based on media-reported cases to address these ongoing issues effectively [4].