年首周海南离岛免税购物金额超12亿元

Core Insights - The Hainan duty-free shopping market experienced a strong start to the new year, with total shopping amounts reaching 1.21 billion yuan, marking an 88% year-on-year increase [2] Group 1: Market Performance - From January 1 to 7, the total duty-free shopping amount was 1.21 billion yuan, with 824,000 items sold and 149,000 visitors, reflecting year-on-year growth of 88%, 30.3%, and 38.3% respectively [2] - The new policy implemented in November expanded the range of duty-free goods from 45 to 47 categories, enhancing the shopping experience for consumers [2] Group 2: Consumer Trends - Domestic brands are increasingly favored by both domestic and international consumers, with categories such as clothing, ceramics, and coffee now eligible for tax refunds, boosting their competitiveness [2] - The trend of extending duty-free consumption from tourists to local residents is becoming more pronounced, with initiatives like the "Island Resident Duty-Free Shopping Plan" effectively stimulating local consumption [3] Group 3: Promotional Strategies - Duty-free enterprises in Hainan are leveraging government consumption vouchers to launch innovative promotional activities, including specialized sections for new products and professional sales staff to enhance customer experience [3] - The implementation of a smart regulatory system by Haikou Customs aims to improve efficiency and support the rapid availability of popular products, further promoting the "Hainan Buy, Buy Global" initiative [3]