牛弹琴：国家及时出手了！

Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into the competitive landscape of the food delivery platform service industry, highlighting concerns over excessive competition and its negative impact on the real economy [2][37]. Group 1: Government Actions - The State Council's Anti-Monopoly and Anti-Unfair Competition Committee has decided to conduct a comprehensive investigation and assessment of the market competition status in the food delivery sector [4][41]. - The investigation aims to gather opinions from various stakeholders, analyze the market conditions, and propose regulatory measures to ensure fair competition [40][41]. - This is not the first intervention by the government; previous actions include meetings with major platforms like JD.com, Meituan, and Ele.me to address competition issues [43][45]. Group 2: Industry Concerns - The food delivery industry has been criticized for engaging in "involutionary" competition, characterized by aggressive subsidies and price wars that pressure the real economy [4][52]. - A study indicated that while the total order volume increased by 7% during heightened competition, the actual revenue for merchants decreased by approximately 4% [53][56]. - The "explosion" effect of low prices may lead to irrational consumption and reduced service quality, ultimately harming the industry's profitability [55][56]. Group 3: Future Directions - The government emphasizes the need for platforms to focus on innovation and service quality rather than merely competing on price [59][68]. - Industry leaders are encouraged to pursue higher goals and contribute to societal progress through better services and innovative solutions [68][69]. - The overarching message is to discourage "involution" and promote a healthier competitive environment that benefits all stakeholders [68][69].