北京图书订货会解锁文创新玩法 “大先生的毛背心”成爆款

Core Insights - The 2026 Beijing Book Ordering Fair is taking place at the China International Exhibition Center, creating a vibrant "cultural and creative universe" with various publishers showcasing their products [1] Group 1: Cultural and Creative Products - The "Lu Xun" cultural and creative products are the most popular at the fair, with items like the "Lu Xun series wool vest" attracting significant attention and sales [2] - Publishers are actively transforming their major intellectual properties into cultural and creative products, with the China Publishing House showcasing nearly a hundred items, including classic series and new launches [2] Group 2: Cultural Creative Alliance - The "Cultural Creative Alliance," led by the Beijing Taihu Publishing Exhibition Trade Center, features nearly 300 selected cultural creative products, achieving sales of over ten thousand yuan on the first day [3] - The alliance emphasizes the integration of publishing and cultural creativity, showcasing three main product series: intangible cultural heritage, cultural museum collaborations, and publishing co-branded products [3] Group 3: Beijing Publishing Group's Showcase - The Beijing Publishing Group is presenting over 2,500 quality products, including books, journals, and cultural creative items, during the fair, along with hosting more than ten cultural activities [4] - The exhibition area of the Beijing Publishing Group is designed to highlight its diverse publishing ecosystem, featuring distinct zones for product displays, AI education, and cultural interactions [4] Group 4: Digital Products - The media area prominently displays over 80 types of digital products, including e-books, audiobooks, and digital platforms, with a focus on the "Beijing Cultural Book Series" available for free trial reading [5]