供销聚力，双城启新篇——2026年新天润新米上市暨迎新春订货盛典在怀集、南雄成功举办

Core Viewpoint - The recent launch events for the new Tianrun rice brand in Huai Ji and Nan Xiong aim to enhance brand strategy, strengthen market competitiveness, and support the upgrade of the Guangdong rice industry and rural revitalization [2][3][4]. Group 1: Event Overview - The "New Rice, New Fresh Machine" launch events were successfully held in Nan Xiong and Huai Ji, focusing on the new rice launch and the upcoming Spring Festival consumption peak [3][5]. - The events gathered key grain and oil distributors, strategic partners, and government representatives to witness the brand upgrade and discuss collaborative opportunities [6][12]. Group 2: Strategic Goals - Tianrun Grain and Oil Company aims to leverage the advantages of the supply chain system to deepen the strategic layout of the grain industry across the province [12][13]. - The company is committed to ensuring that every grain of Nan Xiong rice meets quality standards through comprehensive management, including variety selection, green planting, intelligent processing, and strict quality control [14][15]. Group 3: Market Engagement - The events featured themes of "New Rice Launch, New Year Goods Reservation, Customer Interaction," with activities including policy announcements, order signing, and product tasting [23][24]. - Significant agreements were reached, with total orders exceeding 350 million yuan, showcasing strong market demand and collaboration [28][29]. Group 4: Customer Relations and Incentives - The events included a recognition ceremony for outstanding distributors, reinforcing confidence in Tianrun's product quality and fostering deeper cooperation [40][41]. - New Spring exclusive ordering incentives were introduced to stimulate collaboration enthusiasm and secure long-term sales [47][48]. Group 5: Future Outlook - Tianrun Grain and Oil Company plans to continue leveraging its supply chain network to drive a dual strategy of "full industry chain + brand empowerment," aiming to expand its market presence in Guangdong and the Greater Bay Area [58][59].