Zhong Jin Zai Xian·2026-01-09 01:41Core Viewpoint - The collaboration between JD Fresh and Chagan Lake fishery aims to address market issues such as counterfeit fish and supply chain inefficiencies, ensuring the authenticity and freshness of Chagan Lake fish for consumers [1][3][4]. Group 1: Collaboration Details - JD Fresh has secured a deal to purchase nearly 50% of the Chagan Lake fishery's production for the 2025-2026 season, establishing itself as the largest online sales channel for authentic Chagan Lake fish [3][4]. - The partnership signifies a shift from traditional sales to a more integrated approach, focusing on standardization and branding of agricultural products through direct sourcing and comprehensive sales capabilities [3][5]. Group 2: Supply Chain Innovations - JD Fresh's strategy includes a "one fish, one code" system and a five-layer freshness lock to combat the issue of counterfeit fish, ensuring that every fish sold is traceable and authentic [4][5]. - The establishment of a direct shipping center near the fishery enhances logistics efficiency, allowing for rapid delivery of fresh fish to major cities, thereby preserving quality and taste [5][6]. Group 3: Industry Implications - This collaboration reflects a broader trend in the Chinese fresh produce industry, shifting focus from mere customer acquisition to enhancing supply chain depth, efficiency, and reliability [6]. - The partnership aims to create a sustainable and modernized production and sales system centered on quality and trust, benefiting both local agriculture and consumer confidence [5][6].