Puma Taps JD Sports, Adidas Alum Nadia Kokni as VP of Global Brand Marketing

Core Insights - Puma has appointed Nadia Kokni as the new vice president of global brand marketing, replacing Richard Teyssier who left after 14 years with the company [1][2] - Kokni will oversee brand marketing strategy, creative direction, and integrated marketing globally, joining Puma's global leadership team and reporting to chief brand officer Maria Valdes [2] - Kokni expressed enthusiasm about joining Puma, highlighting the brand's heritage and potential for growth at the intersection of sports, culture, and performance [3] Leadership Background - Prior to joining Puma, Kokni served as senior vice president of global marketing and communications at Hugo Boss, where she led brand transformation and digital acceleration [3][4] - Kokni has also held significant marketing roles at JD Sports, Tommy Hilfiger, H&M Group's Cheap Monday label, and Adidas Originals [4] Strategic Importance - Valdes emphasized Kokni's proven ability to build global brands and the importance of her leadership in enhancing product narratives and consumer connections [5] - Kokni's appointment aligns with Puma's recent restructuring aimed at creating a unified global organization for brand marketing, product, and creative direction to improve storytelling [5] - The changes come as Puma seeks to revitalize its business following a 10.4 percent sales drop in the third quarter [6]