鸡泽:小屏幕连通大市场
Xin Lang Cai Jing·2026-01-10 00:53

Core Insights - The article highlights the success of Jizhou County in leveraging local resources and digital platforms to promote its agricultural products through the "One Product, One Broadcast" initiative, which has significantly boosted local businesses and contributed to rural revitalization [1][2] Group 1: Local Business Transformation - Jizhou County has focused on cultivating local e-commerce entities to help small businesses transform their unique agricultural products into popular online goods [2] - Lingge Food Co., established in 2018, has benefited from this initiative, transitioning from reliance on offline sales to online live streaming, overcoming initial challenges [2] - The company has set up three professional live streaming rooms and employs six hosts, resulting in a stable streaming matrix and a significant increase in daily sales from a few hundred to over a thousand orders [2] Group 2: Economic Impact - The annual sales of Lingge Food Co. have surpassed 7 million yuan, with 90% of orders coming from online channels, creating over 100 new jobs in the process [2] - The initiative has enabled local products, such as potato chips, to reach a national market, demonstrating the potential of small-scale products to achieve significant market presence [2]