Group 1 - The core finding of the Deloitte Global Automotive Consumer Study indicates that over 60% of Chinese respondents plan to purchase vehicles priced at 300,000 yuan and above [1][2] - The highest proportion of consumer price preference is in the 300,000-399,900 yuan range, accounting for 30%, followed by 400,000-499,900 yuan at 22%, and 500,000 yuan and above at 11%, collectively exceeding 63% [1][2] - The survey data is derived from the 2026 Global Automotive Consumer Research Report, which has been conducted annually for 14 years, based on a questionnaire distributed to over 28,500 consumers across 27 countries from October to November of the previous year [2] Group 2 - In terms of vehicle type preferences, fuel vehicles remain the most favored, comprising 41% of respondents, while pure electric vehicles account for 20%, hybrid vehicles for 19%, and plug-in hybrids for 17% [3]
德勤:超6成中国人下一辆车准备买30万元以上的汽车,燃油车仍是首选
Xin Lang Cai Jing·2026-01-10 00:54