跨国车企的“廉价”小车反攻
Di Yi Cai Jing·2026-01-09 02:24

Group 1 - The core viewpoint of the articles highlights the increasing competition in the European electric vehicle (EV) market, driven by the entry of Chinese brands and the response from multinational automakers who are planning to launch more affordable electric models [1][2][3] Group 2 - Kia has confirmed the launch of its new entry-level model, the EV2, which is a pure electric small SUV set to debut at the Brussels Motor Show on January 9, 2026, with an expected price around €30,000 [1] - Volkswagen is reintroducing its classic Polo as a pure electric vehicle named ID. Polo, which will be based on the new MEB+ platform and is expected to start at €25,000 in spring 2026 [1] - Renault plans to launch a new pure electric Twingo in early 2026, with a price below €20,000, relying on Chinese market components for about 40% of its parts [2] - The European market for electric vehicles is experiencing significant growth, with pure electric vehicle sales increasing by 27.4% year-on-year, and plug-in hybrid sales up by 33.1% [2] - Despite facing tariff increases, Chinese brands are gaining traction in the European market, with SAIC (MG) and BYD ranking eighth and tenth in sales, respectively, with significant year-on-year growth [2][3] - Smaller Chinese EV manufacturers are also seeing remarkable growth, with Leap Motor's sales increasing by over 4000% and Chery's Omoda brand growing by 1100% in the European market [3]